When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees branded Face Masks imprinted with the distiller’s new product logo to wear while working.
The distillery liked that they could get coordinating protective masks at two different price points because the store employees worked in different environments. They opted for the 2-Ply style for their back of house staff, who interacted with fewer people, and the customer-facing employees were provided with the 3-ply design.
