Case StudiesMarketing Inspiration

Case Study: Keeping Colds at Bay, One Spritz at a Time

April 2, 2021

5 min read

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When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees branded Face Masks imprinted with the distiller’s new product logo to wear while working.

Organization: High School

Product Featured: Spray Hand Sanitizer

Goal of Promotion: To promote good health for the winter season

Description of Case History:
In an effort to help the school stay healthy for the winter season, a high school provided a gift pack which contained a sanitizer. They chose this style because it comes with a built-in clip on the cap to attach to a backpack or bag. This made them easily accessible for use. The promotion helped the school to relay that they care about the health of their staff and students.

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