Case Studies • Marketing Inspiration • Promotional Product Ideas

Case Study: Go Green or Go Home (Promotional Calendar)

April 24, 2021

5 min read

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Item: goingreen™ Stapled Appointment Calendar


Purpose: Promote awareness of recycling programs and provide recycling information to the community


Audience: Residents of the company’s service area


In an effort to get information out to area residents on eco-conscious living, the local refuse and recycling company used this goingreen™ appointment calendar. During recycling seminars at schools, the Can Man mascot attended and handed out the calendar to children so they could take them home to their parents. They also distributed the calendars at recycling facilities. This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and making “green” choices.

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